With a decade of experience in the fashion and luxury industry, Isabela has a 360-degree view of the sector, having worked across various stages of the fashion value chain - from collection development and product management at Istituto Marangoni, to shaping merchandising strategies at Versace, running retail pop-ups for luxury giants at Arlettie and exploring retail tech at Nextail - she brings a holistic perspective on how strategic decisions translate into real time sales performance.

Originally from Brazil, Isabela has lives in São Paulo, Boston, Milan, New York, London Lisbon and Madrid, blending a global perspective with deep local insights, adapting her strategies to different business contexts and cultural nuances.

Her approach is pragmatic and results-driven, while always acting with empathy and compassion, working to foster meaningful connections, inspire collaborations and contribute to a more thoughtful, purpose-driven industry.